Introducing the Aroma & Memory Masterclass by Sideways Tours
Most corporate events are easy to organise… and easy to forget.
A lunch. A cocktail night. A room full of small talk.
Everyone is polite, people smile, and then Monday comes back — and nothing really stays.
At Sideways Tours, I wanted to offer something different.
Something that feels premium, relaxed, enjoyable… but also meaningful.
That’s why I created the Aroma & Memory Masterclass — a corporate wine experience designed to connect people through the most powerful sense we have: smell.
Not in a technical way.
Not in a “wine expert” way.
But in a human way.
Because wine isn’t just about tasting.
It’s about remembering.
Why a Corporate Wine Tour Works So Well for Teams
A good corporate experience should do three simple things:
- Break the routine
- Create real conversations
- Bring people closer, without forcing it
A wine tour does that naturally.
You’re outside the office, moving through beautiful places, sharing small moments, tasting, laughing, discovering.
But there is something even deeper than the wineries themselves:
When people smell something familiar, they relax.
They open up.
They tell stories.
And suddenly, the group becomes a team again.
That’s exactly what the Aroma & Memory Masterclass is built for.
What Is the “Aroma & Memory Masterclass”?
This masterclass is not about memorising grape varieties or pretending to know the “right answer”.
It’s about something much more personal:
How aromas trigger memory, emotion, and connection.
During the masterclass, your group explores a curated set of aromas (fruits, spices, florals, natural notes) and learns something fascinating:
Two people can smell the same aroma…
and experience something completely different.
- One person smells citrus and thinks of childhood summers.
- Another thinks of cleaning products.
- One smells vanilla and feels comfort.
- Another feels luxury.
And that difference is what makes it powerful.
It creates conversation instantly — without awkward icebreakers.
Why This Works So Well in a Corporate Setting
Most team-building activities feel artificial.
People “perform”, they try to be fun, they try to participate.
This is different.
Because the nose does the work for you.
Smell is immediate.
It goes straight to emotion.
No filter. No overthinking.
That’s why the Aroma & Memory Masterclass creates:
- Natural laughter
- Real curiosity
- Storytelling
- Unexpected connections between colleagues
- A shared moment that feels human and elegant
And at the same time, it remains a premium wine experience — not therapy, not psychology, not something weird.
Just… a beautiful way to experience wine and each other.
The Corporate Tour Format (Simple & Premium)
Sideways Tours corporate wine tours are built around quality, comfort, and ease.
Everything is curated:
the wineries, the timing, the atmosphere, the flow of the day.
Depending on your group, we can include:
- A Swan Valley winery itinerary (boutique & premium tastings)
- A relaxed gourmet lunch at a winery
- Time for conversation, photos, and slow enjoyment
- The Aroma & Memory Masterclass as the highlight experience
Groups are kept intentionally comfortable, with a focus on intimacy and quality — not crowds.
What Your Team Will Take Away
A corporate wine tour is fun, yes.
But the best corporate experience gives your team something to keep.
After this day, your team won’t remember just the wine.
They’ll remember:
- a smell that surprised them
- a story they didn’t expect to tell
- a colleague they discovered differently
- a moment where the group felt genuinely connected
Because the real value isn’t the bottle.
It’s the experience around it.
Who This Experience Is Perfect For
This is ideal for teams who want something premium, social, and memorable, including:
- Executive teams & leadership retreats
- Office celebrations & end-of-year events
- Client entertainment (high-end but relaxed)
- Small to medium corporate groups
- International guests visiting Perth
- Teams who want a “wow” experience without loud venues
If you want something classy, warm, and different — this is it.
About Your Host: Thierry Rodari
I’m Thierry, originally from Paris.
I’ve spent years in the wine world not just serving wine, but listening to people.
In 2010, I opened Whisper Wine Bar in Fremantle — one of the first truly European-style wine bars in Western Australia. For 14 years, it became a place where people discovered wine with curiosity, simplicity, and emotion.
Today, I bring that same spirit into Sideways Tours.